Embodying an analog, cosmic view of a mechanical watch

“W automatic” has brought further evolution to the “W” series, designed by Satoshi Wada, a leading Japanese automotive and product designer. By elaborating the design of a mechanical watch, he created a distinctly new worldview while maintaining the impact of traditional Japanese aesthetics—aesthetic characteristic of the “W” series. The combination of red scale on the dial and red second hand, which he designed being inspired by a traditional compass, represents the analog, cosmic view inherent in a mechanical watch. The smooth sweep movement of the second hand conveys the steady flow of time through space, inviting you to travel into time, into space, and beyond them both.


Satoshi Wada

Satoshi Wada
Car and product designer

Born in Tokyo in 1961, Satoshi Wada joined Nissan Motor Co., Ltd. in 1984 after graduating from Musashino Art University (Tokyo, Japan). He also studied abroad at Royal College of Art (London, UK) from 1989 through 1991. In 1998, he began working for Audi AG/Audi design in Germany and contributed to the Audi brands' global expansion by designing the A5 that was called "the most beautiful coupé in the world." He became independent to establish his own design studio “SWdesign TOKYO” in 2009. Since then, he has been using his depth of experience in Germany and playing an active role mainly in automotive design with his concept of “MINIMAL x FUTURE,” creating new simplicity in products and life-styles of a new era.

  • car design sketch



Case material: Stainless steel

Band material: Urethane

Weight: Approximately 123 g


Case and band material: Stainless steel (Hard coating)

Weight: Approximately 197 g


Glass material: Hardlex
Case size: Diameter: 45.0 mm, thickness: 14.0 mm
Caliber: Mechanical movement with manual winding mechanism NH36
Jewels: 24 jewels
Functions: Indication (Hour/Minute/Second) + Calendar (Day and date)
Accuracy: Average daily loss/gain between -35 and +45 seconds
Case back: Stainless steel and glass (Partly skeleton)
Bezel: Unidirectional rotating bezel
Water resistance: 10 bar