As the name “TRAPEZOID” suggests, I first had the image of a trapezoid form in rotation. The sharp-cut sides provide a tachymeter. Numbers are proportioned like speed limits painted on a road surface – stretched in height to be readable normally when viewed from the front, despite their steep angles around the circumference. It's a familiar scene and effect, and I've used it now in combination with chronograph functions. –
Born in 1956, Fukasawa consults on designs for major companies and leading brands in Europe, Asia, and Japan. Based on his ideas described in “Without Thought,” he regularly stages workshops to inspire designs arising from humanity’s unconscious memories and acts.
In 2006, he established “Super Normal” with Jasper Morrison. In 2007, he was bestowed the distinction “Royal Designer for Industry” by the British Royal Society of Arts. Fukasawa staged the exhibition “The Outline: Unseen Outline of Things” (2009) with photographer Tamotsu Fujii at 21_21 Design Sight.
Included among his major books are “The Outline: Unseen Outline of Things” (Hachette Fujingaho), “Outline of Design” (TOTO), “NAOTO FUKASAWA” (Phaidon), a collection of his works, and “Super Normal” (Lars Müller Publishers) jointly authored with Jasper Morrison.