VUE, for Issey Miyake, by Yves Béhar: A watch is a Mindset about the idea of time.  When considering reading the time of day, my main question is: why do I need to see all twelve numbers when only one is needed?  VUE's unique approach is to present one number appearing only, while the previous hour slowly fades out of view, and the next one fades into view. This magical appearance reminds me of the time just passed, and the future says "time is precious, yet always presents us with a surprise ahead".   The design of VUE comes from an innovative glass top cylinder supported by a Stainless steel chassis, this gives a unique view of the dial and numbers from the side of the watch, all the while creating a visual lightness and playfulness as light bounces from top to sides.  The mindset of VUE is to let the mystery of time be experienced: VUE is a way to feel time's appearance and disappearance in our lives.  By seeing only the current hour, while the last hour representing the past and the next one representing the future subtly fade in and out, we can live a new view (VUE) of time. (FR: Il faut voir,  sentir et anticiper cette nouvelle VUE du temps)


Yves Béhar

Yves Béhar
Industrial designer

Yves was born in Switzerland in 1967 and graduated from Art Center College of Design in Pasadena. He founded fuseproject, a San Francisco and NY based design studio, in 1999. His work is characterized by a humanistic approach to design; his aim is to create products not only compatible with a sustainable future, but also matched to human emotions and enabling self-expression.
Projects include the One Laptop Per Child XO Laptop, which provides low-cost, energy-efficient, high design laptops to children in developing nations. Currently over 2 million laptops have been distributed to over 34 countries. Other projects include: a partnership for Herman Miller to design the first personal controlled LED light, and an upcoming office chair, the Mission One Electric Motorcycle, which currently holds the land speed record. He also has designed products for Danese in Milano, Canal+ in Paris, MINI Cooper, as well as entrepreneurial partnerships with Jawbone, PACT, Mint and many others.His altruistic projects See Better to Learn Better for the Mexican government, and the NYC Condom project for the city of New York Department of Health.
Yves Béhar's innovative designs have won more than 150 awards, and his work is included in permanent collections of the Museum of Modern Art in New York and San Francisco, the Pompidou Centre in Paris, the Munich Museum of Applied Art and the Art Institute of Chicago.
In 2009, he was one of the only two industrial designers invited to present at the World Economic Forum in Davos, Switzerland.

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