New “f” series with “AM” and “PM” faces

The two faces of a day—the “AM face” and the “PM face”—are expressed on watch dials. The “morning” dial is finished in fresh white with numbers 1 to 12 clearly outlined. The “afternoon” dial is finished in brisk black with emphasis on numbers 13 to 24, telling the shift in day and time. With two faces the design caters to users as they choose according to how they spend their day. The concentric pattern on the dial makes the numbers stand out at an angle, adding depth to the expression of the two faces.

“1” to “12” for AM.
“13” to “24” for PM.
Color for AM and color for PM.
A day means differently for each of us.
Select the TIME to suit you.
“AM face” or “PM face” - “f” offers two faces for your own day.

DESIGNER

Ichiro Iwasaki

Ichiro Iwasaki
Product designer

Born in Tokyo in 1965, Iwasaki began his career at the Sony Design Center, moving later to Italy where he worked at several design studios in Milan.
Returning to Japan in 1995, he opened the Iwasaki Design Studio in Tokyo. Since then, he has collaborated with manufacturers both in and outside Japan, designing a diverse array of products ranging from interior goods including tableware, lighting apparatus and furniture to precision electronic devices such as digital cameras and mobile phones.
He has received numerous international awards, including Japan's Good Design Award (Gold), the iF Design Award (Gold), the Red Dot Design Award (Best of the Best) and the German Design Award (Silver).
He also serves as a part-time lecturer at Tokyo University of the Arts and Tama Art University.

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MODELS

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NYAJ001NEW

Band: Genuine Leather
Dial: White

Available wrist size: min 135 mm~max 200 mm

NYAJ002NEW

Band: Genuine Leather
Dial: Black

Available wrist size: min 135 mm~max 200 mm

NYAJ003NEW

Band: Nylon
Dial: White

Available wrist size: min 130 mm~max 200 mm

NYAJ004NEW

Band: Nylon
Dial: Black

Available wrist size: min 130 mm~max 200 mm

NYAJ701NEW

Band: Stainless steel
Dial: White

Available wrist size: min 145 mm~max 205 mm

NYAJ702NEW

Band: Stainless steel
Dial: Black

Available wrist size: min 145 mm~max 205 mm

COMMON SPEC

Cal. : VJ21
Accuracy: Monthly rate of ±20 seconds (when worn on the wrist at 5℃~ 35℃)
Case: Stainless steel
Case size: Diameter : 39.0mm / Thickness : 9.2mm
Water resistance: 5 bar
Battery life: approx. 3 years (SR621SW)